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Live from #IFA: A checklist for franchises getting started with social media

Franchisers that aren’t using social media as part of their business strategy need to change their perspective, Ken Colburn, president of Data Doctors Franchise Systems, told attendees of the “Beyond...

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10 tips for social media introverts

This post is by Heidi Cohen, president of Riverside Marketing Strategies. Are you part of the social media silent majority? Do you hesitate to participate — either as an individual or as the manager of...

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How to jump into the social media pool without drowning

This post is by Heidi Cohen, president of Riverside Marketing Strategies. As social media continue to mature, marketers and business executives who have stayed on the sidelines in hopes of safer...

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Q-and-A: Using social media to make connections in your career

Donna Farrugia is executive director of The Creative Group, a specialized staffing firm that places a comprehensive range of design and marketing professionals with organizations. She has more than 25...

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7 plug-ins that turn Google+ up to 11

Social networks have always had an uneasy relationship with customization. The earliest social networks gave you few customization options, if any. Then Myspace taught us all that unlimited profile...

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6 allies every corporate social media effort needs to succeed

You’re convinced there’s a case for using a particular social tool as part of your job. But you look around you and it seems like you’re the only one. Your boss thinks it’s too risky. The department...

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From CPI: Win the online discussion by playing nice

I attended — and tweeted from — the Center for the Polyurethanes Industry’s Technical Conference in Nashville, Tenn. On the final day, Rob Krebs from the American Chemistry Council led a session on...

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Gary Vaynerchuk explains why small-business owners need to stop debating...

If you’re not on Facebook, Twitter and Pinterest, you need to get on for your business’ sake, Gary Vaynerchuk told business owners at America’s Small Business Summit in Washington, D.C. Vaynerchuk...

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Live from #NAWBOWBC: Is your business still anti-social?

Every time I attend a small-business conference, I make sure I get into the room for the session on using social media to market your business, and every time I find myself in the midst of a...

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10 essential elements of social media governance

In our personal lives, we talk about things like security and privacy all the time. Last week’s uproar on Facebook is only the latest example. But most large enterprises seem to be missing the boat …...

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Getting started with Pinterest for business

There’s no doubt that Pinterest is generating considerable amounts of referral traffic for businesses. Many people were using Pinterest for business by finding ways around the settings meant for...

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How to find time for social media: Tips and motivation for getting started...

Finding the time for social media is one of the hardest things, I often hear business owners say. You know that you have to find the time for social media because it is important for your business, but...

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4 ways financial advisers can build a social media strategy

A social media presence isn’t just nice for a wealth management firm to have, it is now vital to the business, Clara Shih, founder and CEO of Hearsay Social, a social media marketing software maker,...

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