Live from #IFA: A checklist for franchises getting started with social media
Franchisers that aren’t using social media as part of their business strategy need to change their perspective, Ken Colburn, president of Data Doctors Franchise Systems, told attendees of the “Beyond...
View Article10 tips for social media introverts
This post is by Heidi Cohen, president of Riverside Marketing Strategies. Are you part of the social media silent majority? Do you hesitate to participate — either as an individual or as the manager of...
View ArticleHow to jump into the social media pool without drowning
This post is by Heidi Cohen, president of Riverside Marketing Strategies. As social media continue to mature, marketers and business executives who have stayed on the sidelines in hopes of safer...
View ArticleQ-and-A: Using social media to make connections in your career
Donna Farrugia is executive director of The Creative Group, a specialized staffing firm that places a comprehensive range of design and marketing professionals with organizations. She has more than 25...
View Article7 plug-ins that turn Google+ up to 11
Social networks have always had an uneasy relationship with customization. The earliest social networks gave you few customization options, if any. Then Myspace taught us all that unlimited profile...
View Article6 allies every corporate social media effort needs to succeed
You’re convinced there’s a case for using a particular social tool as part of your job. But you look around you and it seems like you’re the only one. Your boss thinks it’s too risky. The department...
View ArticleFrom CPI: Win the online discussion by playing nice
I attended — and tweeted from — the Center for the Polyurethanes Industry’s Technical Conference in Nashville, Tenn. On the final day, Rob Krebs from the American Chemistry Council led a session on...
View ArticleGary Vaynerchuk explains why small-business owners need to stop debating...
If you’re not on Facebook, Twitter and Pinterest, you need to get on for your business’ sake, Gary Vaynerchuk told business owners at America’s Small Business Summit in Washington, D.C. Vaynerchuk...
View ArticleLive from #NAWBOWBC: Is your business still anti-social?
Every time I attend a small-business conference, I make sure I get into the room for the session on using social media to market your business, and every time I find myself in the midst of a...
View Article10 essential elements of social media governance
In our personal lives, we talk about things like security and privacy all the time. Last week’s uproar on Facebook is only the latest example. But most large enterprises seem to be missing the boat …...
View ArticleGetting started with Pinterest for business
There’s no doubt that Pinterest is generating considerable amounts of referral traffic for businesses. Many people were using Pinterest for business by finding ways around the settings meant for...
View ArticleHow to find time for social media: Tips and motivation for getting started...
Finding the time for social media is one of the hardest things, I often hear business owners say. You know that you have to find the time for social media because it is important for your business, but...
View Article4 ways financial advisers can build a social media strategy
A social media presence isn’t just nice for a wealth management firm to have, it is now vital to the business, Clara Shih, founder and CEO of Hearsay Social, a social media marketing software maker,...
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